Internet
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South Korea is the world leader in Internet connectivity, having the world's fastest average internet connection speed. It has consistently ranked first worldwide in the UN ICT Development Index since it launched. The government established policies and programs that facilitated a rapid expansion and use of broadband.
Internet speed
According to the State of the Internet report from Akamai for Q1 2013, the average Internet speed in South Korea during the quarter was 14.2 Mbit/s, with a peak Internet connection speed of 44.8 Mbit/s.
As of 2013, South Korea has the fastest average internet connection in the world at 21.0 Mbit/s according to the report State of the Internet published by Akamai Technologies, which is over 40% faster than the next fastest country, Japan, which clocked in at a distant second with 12.9 Mbit/s. South Korea's speed is almost six times faster than the world average of 3.8 Mbit/s, and more than twice as fast as the United States at 10 Mbit/s. It is important to note that 100 Mbit/s services are the average standard in urban South Korean homes and the country is rapidly rolling out 1Gbit/s connections or 1,000 Mbit/s, at $20 per month, which is roughly 263 times faster than the world average and 100 times faster than the average speed in the United States.
Wireless broadband
South Korea offers wireless broadband in major cities. LTE, Wibro and HSDPA are the most common used technologies for South Korea's wireless broadband. Many public restaurants offer free Wi-Fi Internet during business hours.
Internet speed
According to the State of the Internet report from Akamai for Q1 2013, the average Internet speed in South Korea during the quarter was 14.2 Mbit/s, with a peak Internet connection speed of 44.8 Mbit/s.
As of 2013, South Korea has the fastest average internet connection in the world at 21.0 Mbit/s according to the report State of the Internet published by Akamai Technologies, which is over 40% faster than the next fastest country, Japan, which clocked in at a distant second with 12.9 Mbit/s. South Korea's speed is almost six times faster than the world average of 3.8 Mbit/s, and more than twice as fast as the United States at 10 Mbit/s. It is important to note that 100 Mbit/s services are the average standard in urban South Korean homes and the country is rapidly rolling out 1Gbit/s connections or 1,000 Mbit/s, at $20 per month, which is roughly 263 times faster than the world average and 100 times faster than the average speed in the United States.
Wireless broadband
South Korea offers wireless broadband in major cities. LTE, Wibro and HSDPA are the most common used technologies for South Korea's wireless broadband. Many public restaurants offer free Wi-Fi Internet during business hours.
Blogs
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South Korean web culture indicates distinct activities that South Korean internet users enjoy on the web. Most of the internet users are in the 13 - 50 age range. Most of the activities are targeted to teenagers and college students.
Just like other countries, blogging is also popular in South Korea. Post topics range from personal reflections on philosophical conjectures to simple everyday life stories. Some of the popular Korean blog hosting websites include Naver Blog, Egloos, Blogin, Daum Blog, Yahoo! Korea Blog, Tistory, and Textcube.com.
Just like other countries, blogging is also popular in South Korea. Post topics range from personal reflections on philosophical conjectures to simple everyday life stories. Some of the popular Korean blog hosting websites include Naver Blog, Egloos, Blogin, Daum Blog, Yahoo! Korea Blog, Tistory, and Textcube.com.
Social Media
The South Korea social media use a multitude and array of digital tools and channels for their online activities. Also, the most used channels to communicate with employees and customers among Korea CEOs.
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Cyworld
Cyworld is South Koreas top social network and has 19 million unique visitors every month generating 1.5 billion page views. Top audience interest categories are New Jersey, TV Game Shows, Legal Education, Interior Design and Mid-Atlantic (USA). These interests reveal certain online habits that internet marketers can utilize to create enticing lead generation campaigns. An interest in New Jersey and Mid-Atlantic (USA) could well indicate an interest in the areas in North America where a large number of South Korean immigrants live and a desire to connect with them. This idea is further supported by the fact that CYworld recently opened a US version of their social network platform.
Cyworld is South Koreas top social network and has 19 million unique visitors every month generating 1.5 billion page views. Top audience interest categories are New Jersey, TV Game Shows, Legal Education, Interior Design and Mid-Atlantic (USA). These interests reveal certain online habits that internet marketers can utilize to create enticing lead generation campaigns. An interest in New Jersey and Mid-Atlantic (USA) could well indicate an interest in the areas in North America where a large number of South Korean immigrants live and a desire to connect with them. This idea is further supported by the fact that CYworld recently opened a US version of their social network platform.
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Facebook
There are differences between the number of unique visitors to Facebook and Cyworld, there is less of a difference between the page views generated at 1.2 billion and 1.5 billion respectively. This appears as less of a difference when one considers that Cyworld has more than two and a half times more visitors than Facebook in South Korea. The time that South Korean Facebook users spend on the site is longer than the time spent on Cyworld with an average of 9 minutes and 30 seconds is spent on Cyworld compared to 16 minutes and 40 seconds on Facebook which suggests that Facebook is still very much within the radar of internet marketers hoping to use social media to gain visitors in South Korea.
There are differences between the number of unique visitors to Facebook and Cyworld, there is less of a difference between the page views generated at 1.2 billion and 1.5 billion respectively. This appears as less of a difference when one considers that Cyworld has more than two and a half times more visitors than Facebook in South Korea. The time that South Korean Facebook users spend on the site is longer than the time spent on Cyworld with an average of 9 minutes and 30 seconds is spent on Cyworld compared to 16 minutes and 40 seconds on Facebook which suggests that Facebook is still very much within the radar of internet marketers hoping to use social media to gain visitors in South Korea.
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Twitter
Twitter had a phenomenal impact in South Korea with users having an active user rate two times higher than the world average. As of January 19, 2011, Twitter has expanded to offer a Korea language service, making Korean the 7th language available for support on Twitter.
Twitter had a phenomenal impact in South Korea with users having an active user rate two times higher than the world average. As of January 19, 2011, Twitter has expanded to offer a Korea language service, making Korean the 7th language available for support on Twitter.
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Kakao Talk
Thousands of people in South Korea are boycotting Kakao Talk, the country's leading social media service, after the president announced a crackdown on rumours about her circulating in cyberspace. Users of Kakao Talk, which is popular among 35 million of South Korea's 50 million people,
Thousands of people in South Korea are boycotting Kakao Talk, the country's leading social media service, after the president announced a crackdown on rumours about her circulating in cyberspace. Users of Kakao Talk, which is popular among 35 million of South Korea's 50 million people,
© 2014
HCT - Dubai |
Najla Sanqoor Al Badwawi
H00207359 |
Global media trends – LSG 2453
Dr. Dean Sheetz |